Futah - It's Our Nature

The Futah brand was born in 2012 on the Portuguese coast as a result of the search for the perfect beach towel. Three cousins left on a journey that inspired them to create this product, a mix between Arab traditional art production and innovative design with a Portuguese soul.

Inspired by nature, the brand is concerned with transmitting its ethical and sustainable values throughout the entire production chain, with selected and certified suppliers by the Standard 100 by OEKO-TEX, which guarantees the best practices in the textile industry. Designed in Portugal and made from 100% organic cotton, the Futah beach towels are ultra-light, ultra-absorbent and easy to carry.

The team that started with three people has been growing, as well as the diversity of products. In addition to towels, the brand recently started producing ponchos, t-shirts and bags. For Futah, environmental responsibility is an important and ever-present focus, allowing us to dream with clean beaches, oceans without garbage and with the environment preserved and respected.

Browse through the Futah SS20 collection here!