The North Face was created in 1966, on a beach in San Francisco, in the USA. It started out as a small mountaineering equipment shop, but it quickly grew and began to cover other types of extreme sports, such as skiing. They also started to develop their own products and to invest more and more in their quality and innovation. Over time it has become one of the most recognisable sportswear brands. Being a brand focused on the discovery of Nature, it makes all the sense that The North Face tries its best to protect it, avoiding waste and investing in sustainability.The brand is concerned in recycling the material that is no longer used for the production of new pieces, besides maintaining a close relationship with all suppliers, ensuring the quality and sustainability of all the materials used.