New Balance is an American brand created in 1906. The brand's first products were orthopedic insoles that were an immediate success due to their comfort and resistance. Today, New Balance sneakers continue to be recognized for their quality. The brand combines this comfort with a timeless style, which adapts to any occasion, together with bolder models with trendy patterns and colours. New Balance also invests in innovation and technology to develop unique trainers. Besides the trainers, the brand also sells clothing and sports accessories.